Ever thought about how Genshin Impact has so many people hooked and playing it?                                                                                                       

Well, Genshin Impact has attracted a lot of attention, and as someone who used to play frequently and spend A LOT of time and money on Genshin, I would say the game has its ups and downs. Researching others’ various articles, data, and personal experiences, it’s a great game if you’re into RPGs

Genshin being so popular made so much revenue and attracted many new  players to   their world with its great graphics, characters, and story. If you haven’t played, you’re probably wondering, how the game works. What do you do?

 In brief, there are a variety of things you can do, the main goals being to level up, defeat bosses, and complete your quests. Along with that, winning and being nominated for various awards, Genshin Impact broke the world with its virality, engagement, retention, and monetization. 

Virality

There have been so many videos, gameplays, and posts on this game. Genshin had skyrocketed in a variety of ways. The virality of the game boomed like a domino effect. For example, content creators decided to make gameplays of the game and thousands of viewers were racked up. Many Twitch streamers played live gameplay and gained popularity , viewers were attracted to their interest in the game and maybe some had started playing because said streamers would encourage the viewers.  Besides the influence of content creators, other factors like marketing pushed viewers to play.

Targeted advertisements for Genshin were selected to show up in social media, especially in TikTok and Twitter. I started playing this game because I saw a TikTok advertisement forced on me by the algorithm. It showed up in the spaces where I game and my friends also recommended  playing it. I was convinced, and when I did play the game, I ended up liking everything about it; the controls were complex, the graphics were so clean and there was so much I  could do.

“Some players think the key to Genshin Impact’s success was because of the gacha-style game play. Character unlocks in this game are primarily driven through grinding enough to earn in-game currency to buy Wishes, which are essentially loot boxes. This means players will have to stick around and keep playing if they want to get the best characters Genshin Impact has to offer.”, says Ace Brown in “How Genshin Impact became so successful” on Screen Rant. Gacha being a toy vending machine mechanic; used in the character banners. Collecting characters is a huge thing when playing Genshin Impact. You get to show them off to other players, which you find in joining others servers. The game exceeded my expectations from what I had seen in the ads and it is very immersive. I see why so many people love this game.

The popularity of the game has led to winning a total of 13 awards, 13 nominations, 26 total accolades, and ongoing. From winning Game of the Year from the Tap Tap Game Awards in 2020 to winning their most recent award, the Grand Award from the PlayStation Partners Awards in 2023. Genshin has won multiple accolades, all being very deserved. That being said, there are many reasons why and how it is going viral, and engagement plays a huge part.

Tune in next week Tuesday to find out about engagement in Genshin Impact.